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North America Mobile Augmented Reality (MAR) Market by Technology, Component, Mobile Device, Industry Vertical, End-user, and Country 2020-2026: Trend Forecast and Growth Opportunity
  • Category:
    Semiconductor And Electronics
  • Published on:
    20 July, 2020
  • Pages:
    117
  • Formats:
    pdf excel cd
  • Report Code:
    PMR - 102892
  • Publisher:
    GMD
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North America mobile augmented reality market is expected to grow by 46.1% annually in the forecast period and reach $58.02 billion by 2026 despite the impact of COVID-19.
Highlighted with 29 tables and 46 figures, this 117-page report ?North America Mobile Augmented Reality (MAR) Market by Technology, Component, Mobile Device, Industry Vertical, End-user, and Country 2020-2026: Trend Forecast and Growth Opportunity? is based on a comprehensive research of the entire North America mobile augmented reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2019, revenue estimates for 2020, and forecasts from 2021 till 2026. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
? Market Structure
? Growth Drivers
? Restraints and Challenges
? Emerging Product Trends & Market Opportunities
? Porter?s Fiver Forces
The trend and outlook of North America market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify North America mobile augmented reality market in every aspect of the classification from perspectives of Technology, Component, Mobile Device, Industry Vertical, End-user, and Country.
Based on technology, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
Marker-based MAR
? Passive Marker
? Active Marker
Markerless MAR
? Model-based Tracking
? Image-based Processing
Based on component, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
Hardware
? Sensors
? Semiconductor Component
? Displays
? 3D Cameras
? Others
Software
? Consumer (personal users in billions and consumer MAR apps in $ bn are also provided in year wise base)
? Enterprise
Based on mobile device, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
? Smartphones
? Tablets
? Personal Digital Assistants (PDAs) and Handheld Game Consoles
? Smart Glasses and Wearables
Based on industry vertical, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
? Gaming
? Entertainment & Media
? Aerospace & Defense
? Healthcare
? Education & E-learning
? Manufacturing
? Retail & E-commerce
? Other Verticals
Based on end user, the North America market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
Consumer
Enterprise
? Large Enterprises
? Small- & Medium-sized Enterprises
Geographically, the following national/local markets are fully investigated:
? U.S.
? Canada
? Mexico
For each of the aforementioned countries, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of key national markets by Technology, Mobile Device, and Industry Vertical over the forecast years are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in North America mobile augmented reality market are assayed quantitatively and qualitatively through GMD?s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players (this may not be a complete list and extra companies can be added upon request):
Apple Inc.
Atheer, Inc.
Augmented Pixels
Aurasma
Blippar Ltd.
Catchoom Technologies, S.L.
Cinoptics
DAQRI LLC
Google, LLC
HTC
Infinity Augmented Reality
Laster Technologies
Lumus Ltd.
Meta
Microsoft Corp.
Optinvent S.A.
Qualcomm Technologies Inc.
Rockwell Collins
Samsung Co Ltd.
Sieko Epson
Technical Illusions
Total Immersion
Universal mCloud Corp. (NGRAIN)
Vuzix Corp.
WeAR Studio
Wikitude GmbH
Zappar
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 11
1.2.1 Overview of Market Research Methodology 11
1.2.2 Market Assumption 12
1.2.3 Secondary Data 12
1.2.4 Primary Data 12
1.2.5 Data Filtration and Model Design 14
1.2.6 Market Size/Share Estimation 15
1.2.7 Research Limitations 16
1.3 Executive Summary 17
2 Market Overview and Dynamics 19
2.1 Market Size and Forecast 19
2.2 Major Growth Drivers 20
2.3 Market Restraints and Challenges 23
2.4 Emerging Opportunities and Market Trends 26
2.5 Porter?s Fiver Forces Analysis 29
3 Segmentation of North America Market by Technology 33
3.1 Market Overview by Technology 33
3.2 Marker-based Mobile Augmented Reality 35
3.3 Markerless Mobile Augmented Reality 37
4 Segmentation of North America Market by Component 39
4.1 Market Overview by Component 39
4.2 Hardware 41
4.3 Software 43
4.3.1 Consumer MAR App Market 44
5 Segmentation of North America Market by Mobile Device 46
5.1 Market Overview by Mobile Device 46
5.2 Smartphones 48
5.3 Tablets 49
5.4 Personal Digital Assistants (PDAs) and Handheld Game Consoles 50
5.5 Smart Glasses and Wearables 51
6 Segmentation of North America Market by Industry Vertical 52
6.1 Market Overview by Industry Vertical 52
6.2 Gaming 54
6.3 Entertainment & Media 55
6.4 Aerospace & Defense 56
6.5 Healthcare 57
6.6 Education & E-learning 58
6.7 Manufacturing 59
6.8 Retail & E-commerce 60
6.9 Other Verticals 61
7 Segmentation of North America Market by End User 62
7.1 Market Overview by End User 62
7.2 Consumer 64
7.3 Enterprise 66
8 North America Market 2019-2026 by Country 68
8.1 Overview of North America Market 68
8.2 U.S. 71
8.3 Canada 75
8.4 Mexico 77
9 Competitive Landscape 79
9.1 Overview of Key Vendors 79
9.2 New Product Launch, Partnership, Investment, and M&A 82
9.3 Company Profiles 83
Apple Inc. 83
Atheer, Inc. 85
Augmented Pixels 86
Aurasma 87
Blippar Ltd. 88
Catchoom Technologies, S.L. 89
Cinoptics 90
DAQRI LLC 91
Google, LLC 92
HTC 93
Infinity Augmented Reality 94
Laster Technologies 95
Lumus Ltd. 96
Meta 97
Microsoft Corp. 98
Optinvent S.A. 99
Qualcomm Technologies Inc. 100
Rockwell Collins 101
Samsung Co Ltd. 102
Sieko Epson 103
Technical Illusions 104
Total Immersion 105
Universal mCloud Corp. (NGRAIN) 106
Vuzix Corp. 107
WeAR Studio 108
Wikitude GmbH 109
Zappar 110
10 Investing in North America Market: Risk Assessment and Management 111
10.1 Risk Evaluation of North America Market 111
10.2 Critical Success Factors (CSFs) 114
Related Reports and Products 117

Table 1. Snapshot of North America Mobile Augmented Reality Market, 2019-2026 18
Table 2. Main Product Trends and Market Opportunities in North America Mobile Augmented Reality Market 26
Table 3. North America Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 33
Table 4. North America Mobile Augmented Reality Market: Marker-based AR by Type, 2015-2026, $ bn 36
Table 5. North America Mobile Augmented Reality Market: Markerless AR by Type, 2015-2026, $ bn 38
Table 6. North America Mobile Augmented Reality Market by Component, 2015-2026, $ bn 39
Table 7. North America Mobile Augmented Reality Market: Hardware by Type, 2015-2026, $ bn 42
Table 8. North America Mobile Augmented Reality Market: Software by End User, 2015-2026, $ bn 43
Table 9. North America Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 46
Table 10. North America Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 52
Table 11. North America Mobile Augmented Reality Market by End User, 2015-2026, $ bn 62
Table 12. North America Mobile Augmented Reality Market: Enterprise by Size, 2015-2026, $ bn 66
Table 13. North America Mobile Augmented Reality Market by Country, 2015-2026, $ bn 69
Table 14. U.S. Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 73
Table 15. U.S. Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 73
Table 16. U.S. Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 73
Table 17. Canada Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 76
Table 18. Canada Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 76
Table 19. Canada Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 76
Table 20. Mexico Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 78
Table 21. Mexico Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 78
Table 22. Mexico Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 78
Table 23. Apple Inc.: Company Snapshot 83
Table 24. Apple Inc.: Business Segmentation 83
Table 25. Apple Inc.: Product Portfolio 84
Table 26. Apple Inc.: Revenue, 2016-2018, $ bn 84
Table 27. Apple Inc.: Recent Developments 84
Table 28. Risk Evaluation for Investing in North America Market, 2019-2026 112
Table 29. Critical Success Factors and Key Takeaways 115