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Global Mobile Augmented Reality (MAR) Market by Technology, Component, Mobile Device, Industry Vertical, End-user, and Region 2020-2026: Trend Forecast and Growth Opportunity
  • Category:
    Semiconductor And Electronics
  • Published on:
    20 July, 2020
  • Pages:
    175
  • Formats:
    pdf excel cd
  • Report Code:
    PMR - 775842
  • Publisher:
    GMD
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Global mobile augmented reality market will reach $151.81 billion by 2026, growing by 48.7% annually over 2020-2026 despite the impact of COVID-19.
Highlighted with 88 tables and 82 figures, this 175-page report ?Global Mobile Augmented Reality (MAR) Market by Technology, Component, Mobile Device, Industry Vertical, End-user, and Region 2020-2026: Trend Forecast and Growth Opportunity? is based on a comprehensive research of the entire global mobile augmented reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2019, revenue estimates for 2020, and forecasts from 2021 till 2026. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
? Market Structure
? Growth Drivers
? Restraints and Challenges
? Emerging Product Trends & Market Opportunities
? Porter?s Fiver Forces
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify global mobile augmented reality market in every aspect of the classification from perspectives of Technology, Component, Mobile Device, Industry Vertical, End-user, and Region.
Based on technology, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
Marker-based MAR
? Passive Marker
? Active Marker
Markerless MAR
? Model-based Tracking
? Image-based Processing
Based on component, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
Hardware
? Sensors
? Semiconductor Component
? Displays
? 3D Cameras
? Others
Software
? Consumer (personal users in billions and consumer MAR apps in $ bn are also provided in year wise base)
? Enterprise
Based on mobile device, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
? Smartphones
? Tablets
? Personal Digital Assistants (PDAs) and Handheld Game Consoles
? Smart Glasses and Wearables
Based on industry vertical, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
? Gaming
? Entertainment & Media
? Aerospace & Defense
? Healthcare
? Education & E-learning
? Manufacturing
? Retail & E-commerce
? Other Verticals
Based on end user, the global market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
Consumer
Enterprise
? Large Enterprises
? Small- & Medium-sized Enterprises
Geographically, the following regions together with the listed national/local markets are fully investigated:
? APAC (Japan, China, South Korea, Australia, India, and Rest of APAC; Rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, and Sri Lanka)
? Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe; Rest of Europe is further segmented into Belgium, Denmark, Austria, Norway, Sweden, The Netherlands, Poland, Czech Republic, Slovakia, Hungary, and Romania)
? North America (U.S., Canada, and Mexico)
? South America (Brazil, Chile, Argentina, Rest of South America)
? RoW (Saudi Arabia, UAE, Iran)
For each of the aforementioned regions and countries, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of all regional markets by country and split of key national markets by Technology, Mobile Device, and Industry Vertical over the forecast years are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in global mobile augmented reality market are assayed quantitatively and qualitatively through GMD?s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players (this may not be a complete list and extra companies can be added upon request):
Apple Inc.
Atheer, Inc.
Augmented Pixels
Aurasma
Blippar Ltd.
Catchoom Technologies, S.L.
Cinoptics
DAQRI LLC
Google, LLC
HTC
Infinity Augmented Reality
Laster Technologies
Lumus Ltd.
Meta
Microsoft Corp.
Optinvent S.A.
Qualcomm Technologies Inc.
Rockwell Collins
Samsung Co Ltd.
Sieko Epson
Technical Illusions
Total Immersion
Universal mCloud Corp. (NGRAIN)
Vuzix Corp.
WeAR Studio
Wikitude GmbH
Zappar
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

1 Introduction 9
1.1 Industry Definition and Research Scope 9
1.1.1 Industry Definition 9
1.1.2 Research Scope 10
1.2 Research Methodology 13
1.2.1 Overview of Market Research Methodology 13
1.2.2 Market Assumption 14
1.2.3 Secondary Data 14
1.2.4 Primary Data 14
1.2.5 Data Filtration and Model Design 16
1.2.6 Market Size/Share Estimation 17
1.2.7 Research Limitations 18
1.3 Executive Summary 19
2 Market Overview and Dynamics 21
2.1 Market Size and Forecast 21
2.2 Major Growth Drivers 22
2.3 Market Restraints and Challenges 25
2.4 Emerging Opportunities and Market Trends 28
2.5 Porter?s Fiver Forces Analysis 31
3 Segmentation of Global Market by Technology 35
3.1 Market Overview by Technology 35
3.2 Marker-based Mobile Augmented Reality 37
3.3 Markerless Mobile Augmented Reality 39
4 Segmentation of Global Market by Component 41
4.1 Market Overview by Component 41
4.2 Hardware 43
4.3 Software 45
4.3.1 Consumer MAR App Market 46
5 Segmentation of Global Market by Mobile Device 48
5.1 Market Overview by Mobile Device 48
5.2 Smartphones 50
5.3 Tablets 51
5.4 Personal Digital Assistants (PDAs) and Handheld Game Consoles 52
5.5 Smart Glasses and Wearables 53
6 Segmentation of Global Market by Industry Vertical 54
6.1 Market Overview by Industry Vertical 54
6.2 Gaming 56
6.3 Entertainment & Media 57
6.4 Aerospace & Defense 58
6.5 Healthcare 59
6.6 Education & E-learning 60
6.7 Manufacturing 61
6.8 Retail & E-commerce 62
6.9 Other Verticals 63
7 Segmentation of Global Market by End User 64
7.1 Market Overview by End User 64
7.2 Consumer 66
7.3 Enterprise 68
8 Segmentation of Global Market by Region 69
8.1 Geographic Market Overview 2019-2026 69
8.2 North America Market 2019-2026 by Country 73
8.2.1 Overview of North America Market 73
8.2.2 U.S. 76
8.2.3 Canada 80
8.2.4 Mexico 82
8.3 European Market 2019-2026 by Country 84
8.3.1 Overview of European Market 84
8.3.2 UK 87
8.3.3 France 89
8.3.4 Germany 91
8.3.5 Spain 93
8.3.6 Italy 95
8.3.7 Russia 97
8.3.8 Rest of European Market 99
8.4 Asia-Pacific Market 2019-2026 by Country 101
8.4.1 Overview of Asia-Pacific Market 101
8.4.2 China 104
8.4.3 Japan 106
8.4.4 India 109
8.4.5 Australia 111
8.4.6 South Korea 113
8.4.7 Rest of APAC Region 115
8.5 South America Market 2019-2026 by Country 117
8.5.1 Argentina 120
8.5.2 Brazil 122
8.5.3 Chile 124
8.5.4 Rest of South America Market 126
8.6 Rest of World Market 2019-2026 by Country 127
8.6.1 Saudi Arabia 130
8.6.2 Iran 132
8.6.3 UAE 134
8.6.4 Other National Markets 136
9 Competitive Landscape 137
9.1 Overview of Key Vendors 137
9.2 New Product Launch, Partnership, Investment, and M&A 140
9.3 Company Profiles 141
Apple Inc. 141
Atheer, Inc. 143
Augmented Pixels 144
Aurasma 145
Blippar Ltd. 146
Catchoom Technologies, S.L. 147
Cinoptics 148
DAQRI LLC 149
Google, LLC 150
HTC 151
Infinity Augmented Reality 152
Laster Technologies 153
Lumus Ltd. 154
Meta 155
Microsoft Corp. 156
Optinvent S.A. 157
Qualcomm Technologies Inc. 158
Rockwell Collins 159
Samsung Co Ltd. 160
Sieko Epson 161
Technical Illusions 162
Total Immersion 163
Universal mCloud Corp. (NGRAIN) 164
Vuzix Corp. 165
WeAR Studio 166
Wikitude GmbH 167
Zappar 168
10 Investing in Global Market: Risk Assessment and Management 169
10.1 Risk Evaluation of Global Market 169
10.2 Critical Success Factors (CSFs) 172
Related Reports and Products 175

Table 1. Snapshot of Global Mobile Augmented Reality Market, 2019-2026 20
Table 2. Main Product Trends and Market Opportunities in Global Mobile Augmented Reality Market 28
Table 3. Global Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 35
Table 4. Global Mobile Augmented Reality Market: Marker-based AR by Type, 2015-2026, $ bn 38
Table 5. Global Mobile Augmented Reality Market: Markerless AR by Type, 2015-2026, $ bn 40
Table 6. Global Mobile Augmented Reality Market by Component, 2015-2026, $ bn 41
Table 7. Global Mobile Augmented Reality Market: Hardware by Type, 2015-2026, $ bn 44
Table 8. Global Mobile Augmented Reality Market: Software by End User, 2015-2026, $ bn 45
Table 9. Global Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 48
Table 10. Global Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 54
Table 11. Global Mobile Augmented Reality Market by End User, 2015-2026, $ bn 64
Table 12. Global Mobile Augmented Reality Market: Enterprise by Size, 2015-2026, $ bn 68
Table 13. Global Mobile Augmented Reality Market by Region, 2015-2026, $ bn 70
Table 14. Leading National Mobile Augmented Reality Market, 2019 and 2026, $ bn 72
Table 15. North America Mobile Augmented Reality Market by Country, 2015-2026, $ bn 75
Table 16. U.S. Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 78
Table 17. U.S. Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 78
Table 18. U.S. Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 78
Table 19. Canada Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 81
Table 20. Canada Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 81
Table 21. Canada Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 81
Table 22. Mexico Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 83
Table 23. Mexico Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 83
Table 24. Mexico Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 83
Table 25. Europe Mobile Augmented Reality Market by Country, 2015-2026, $ bn 86
Table 26. UK Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 88
Table 27. UK Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 88
Table 28. UK Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 88
Table 29. France Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 90
Table 30. France Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 90
Table 31. France Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 90
Table 32. Germany Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 92
Table 33. Germany Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 92
Table 34. Germany Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 92
Table 35. Spain Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 94
Table 36. Spain Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 94
Table 37. Spain Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 94
Table 38. Italy Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 96
Table 39. Italy Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 96
Table 40. Italy Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 96
Table 41. Russia Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 98
Table 42. Russia Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 98
Table 43. Russia Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 98
Table 44. Mobile Augmented Reality Market in Rest of Europe by Country, 2019-2026, $ bn 100
Table 45. APAC Mobile Augmented Reality Market by Country, 2015-2026, $ bn 103
Table 46. China Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 105
Table 47. China Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 105
Table 48. China Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 105
Table 49. Japan Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 108
Table 50. Japan Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 108
Table 51. Japan Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 108
Table 52. India Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 110
Table 53. India Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 110
Table 54. India Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 110
Table 55. Australia Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 112
Table 56. Australia Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 112
Table 57. Australia Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 112
Table 58. South Korea Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 114
Table 59. South Korea Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 114
Table 60. South Korea Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 114
Table 61. Mobile Augmented Reality Market in Rest of APAC by Country, 2015-2026, $ bn 116
Table 62. South America Mobile Augmented Reality Market by Country, 2015-2026, $ bn 119
Table 63. Argentina Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 121
Table 64. Argentina Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 121
Table 65. Argentina Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 121
Table 66. Brazil Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 123
Table 67. Brazil Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 123
Table 68. Brazil Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 123
Table 69. Chile Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 125
Table 70. Chile Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 125
Table 71. Chile Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 125
Table 72. RoW Mobile Augmented Reality Market by Country, 2015-2026, $ bn 129
Table 73. Saudi Arabia Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 131
Table 74. Saudi Arabia Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 131
Table 75. Saudi Arabia Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 131
Table 76. Iran Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 133
Table 77. Iran Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 133
Table 78. Iran Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 133
Table 79. UAE Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 135
Table 80. UAE Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 135
Table 81. UAE Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 135
Table 82. Apple Inc.: Company Snapshot 141
Table 83. Apple Inc.: Business Segmentation 141
Table 84. Apple Inc.: Product Portfolio 142
Table 85. Apple Inc.: Revenue, 2016-2018, $ bn 142
Table 86. Apple Inc.: Recent Developments 142
Table 87. Risk Evaluation for Investing in Global Market, 2019-2026 170
Table 88. Critical Success Factors and Key Takeaways 173