LATEST REPORT    Details
latest report
Card image
Europe Mobile Augmented Reality (MAR) Market by Technology, Component, Mobile Device, Industry Vertical, End-user, and Country 2020-2026: Trend Forecast and Growth Opportunity
  • Category:
    Semiconductor And Electronics
  • Published on:
    20 July, 2020
  • Pages:
    123
  • Formats:
    pdf excel cd
  • Report Code:
    PMR - 172036
  • Publisher:
    GMD
Card image

Europe mobile augmented reality market reached $2.79 billion in 2019 and will grow by 49.1% over 2020-2026 owing to the rising need for mobile immersive experience in the region.
Highlighted with 39 tables and 50 figures, this 123-page report ?Europe Mobile Augmented Reality (MAR) Market by Technology, Component, Mobile Device, Industry Vertical, End-user, and Country 2020-2026: Trend Forecast and Growth Opportunity? is based on a comprehensive research of the entire Europe mobile augmented reality market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2019, revenue estimates for 2020, and forecasts from 2021 till 2026. (Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
? Market Structure
? Growth Drivers
? Restraints and Challenges
? Emerging Product Trends & Market Opportunities
? Porter?s Fiver Forces
The trend and outlook of Europe market is forecast in optimistic, balanced, and conservative view by taking into account of COVID-19. The balanced (most likely) projection is used to quantify Europe mobile augmented reality market in every aspect of the classification from perspectives of Technology, Component, Mobile Device, Industry Vertical, End-user, and Country.
Based on technology, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
Marker-based MAR
? Passive Marker
? Active Marker
Markerless MAR
? Model-based Tracking
? Image-based Processing
Based on component, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
Hardware
? Sensors
? Semiconductor Component
? Displays
? 3D Cameras
? Others
Software
? Consumer (personal users in billions and consumer MAR apps in $ bn are also provided in year wise base)
? Enterprise
Based on mobile device, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
? Smartphones
? Tablets
? Personal Digital Assistants (PDAs) and Handheld Game Consoles
? Smart Glasses and Wearables
Based on industry vertical, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
? Gaming
? Entertainment & Media
? Aerospace & Defense
? Healthcare
? Education & E-learning
? Manufacturing
? Retail & E-commerce
? Other Verticals
Based on end user, the Europe market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
Consumer
Enterprise
? Large Enterprises
? Small- & Medium-sized Enterprises
Geographically, the following national/local markets are fully investigated:
? Germany
? UK
? France
? Spain
? Italy
? Russia
? Rest of Europe (further segmented into Belgium, Denmark, Austria, Norway, Sweden, The Netherlands, Poland, Czech Republic, Slovakia, Hungary, and Romania)
For each of the aforementioned countries, detailed analysis and data for annual revenue are available for 2015-2026. The breakdown of key national markets by Technology, Mobile Device, and Industry Vertical over the forecast years are also included.
The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in Europe mobile augmented reality market are assayed quantitatively and qualitatively through GMD?s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players (this may not be a complete list and extra companies can be added upon request):
Apple Inc.
Atheer, Inc.
Augmented Pixels
Aurasma
Blippar Ltd.
Catchoom Technologies, S.L.
Cinoptics
DAQRI LLC
Google, LLC
HTC
Infinity Augmented Reality
Laster Technologies
Lumus Ltd.
Meta
Microsoft Corp.
Optinvent S.A.
Qualcomm Technologies Inc.
Rockwell Collins
Samsung Co Ltd.
Sieko Epson
Technical Illusions
Total Immersion
Universal mCloud Corp. (NGRAIN)
Vuzix Corp.
WeAR Studio
Wikitude GmbH
Zappar
(Please note: The report will be updated before delivery so that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

1 Introduction 7
1.1 Industry Definition and Research Scope 7
1.1.1 Industry Definition 7
1.1.2 Research Scope 8
1.2 Research Methodology 11
1.2.1 Overview of Market Research Methodology 11
1.2.2 Market Assumption 12
1.2.3 Secondary Data 12
1.2.4 Primary Data 12
1.2.5 Data Filtration and Model Design 14
1.2.6 Market Size/Share Estimation 15
1.2.7 Research Limitations 16
1.3 Executive Summary 17
2 Market Overview and Dynamics 19
2.1 Market Size and Forecast 19
2.2 Major Growth Drivers 20
2.3 Market Restraints and Challenges 23
2.4 Emerging Opportunities and Market Trends 26
2.5 Porter?s Fiver Forces Analysis 29
3 Segmentation of Europe Market by Technology 33
3.1 Market Overview by Technology 33
3.2 Marker-based Mobile Augmented Reality 35
3.3 Markerless Mobile Augmented Reality 37
4 Segmentation of Europe Market by Component 39
4.1 Market Overview by Component 39
4.2 Hardware 41
4.3 Software 43
4.3.1 Consumer MAR App Market 44
5 Segmentation of Europe Market by Mobile Device 46
5.1 Market Overview by Mobile Device 46
5.2 Smartphones 48
5.3 Tablets 49
5.4 Personal Digital Assistants (PDAs) and Handheld Game Consoles 50
5.5 Smart Glasses and Wearables 51
6 Segmentation of Europe Market by Industry Vertical 52
6.1 Market Overview by Industry Vertical 52
6.2 Gaming 54
6.3 Entertainment & Media 55
6.4 Aerospace & Defense 56
6.5 Healthcare 57
6.6 Education & E-learning 58
6.7 Manufacturing 59
6.8 Retail & E-commerce 60
6.9 Other Verticals 61
7 Segmentation of Europe Market by End User 62
7.1 Market Overview by End User 62
7.2 Consumer 64
7.3 Enterprise 66
8 European Market 2019-2026 by Country 67
8.1 Overview of European Market 67
8.2 UK 70
8.3 France 73
8.4 Germany 75
8.5 Spain 77
8.6 Italy 79
8.7 Russia 81
8.8 Rest of European Market 83
9 Competitive Landscape 85
9.1 Overview of Key Vendors 85
9.2 New Product Launch, Partnership, Investment, and M&A 88
9.3 Company Profiles 89
Apple Inc. 89
Atheer, Inc. 91
Augmented Pixels 92
Aurasma 93
Blippar Ltd. 94
Catchoom Technologies, S.L. 95
Cinoptics 96
DAQRI LLC 97
Google, LLC 98
HTC 99
Infinity Augmented Reality 100
Laster Technologies 101
Lumus Ltd. 102
Meta 103
Microsoft Corp. 104
Optinvent S.A. 105
Qualcomm Technologies Inc. 106
Rockwell Collins 107
Samsung Co Ltd. 108
Sieko Epson 109
Technical Illusions 110
Total Immersion 111
Universal mCloud Corp. (NGRAIN) 112
Vuzix Corp. 113
WeAR Studio 114
Wikitude GmbH 115
Zappar 116
10 Investing in Europe Market: Risk Assessment and Management 117
10.1 Risk Evaluation of Europe Market 117
10.2 Critical Success Factors (CSFs) 120
Related Reports and Products 123

Table 1. Snapshot of Europe Mobile Augmented Reality Market, 2019-2026 18
Table 2. Main Product Trends and Market Opportunities in Europe Mobile Augmented Reality Market 26
Table 3. Europe Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 33
Table 4. Europe Mobile Augmented Reality Market: Marker-based AR by Type, 2015-2026, $ bn 36
Table 5. Europe Mobile Augmented Reality Market: Markerless AR by Type, 2015-2026, $ bn 38
Table 6. Europe Mobile Augmented Reality Market by Component, 2015-2026, $ bn 39
Table 7. Europe Mobile Augmented Reality Market: Hardware by Type, 2015-2026, $ bn 42
Table 8. Europe Mobile Augmented Reality Market: Software by End User, 2015-2026, $ bn 43
Table 9. Europe Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 46
Table 10. Europe Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 52
Table 11. Europe Mobile Augmented Reality Market by End User, 2015-2026, $ bn 62
Table 12. Europe Mobile Augmented Reality Market: Enterprise by Size, 2015-2026, $ bn 66
Table 13. Europe Mobile Augmented Reality Market by Country, 2015-2026, $ bn 69
Table 14. UK Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 72
Table 15. UK Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 72
Table 16. UK Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 72
Table 17. France Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 74
Table 18. France Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 74
Table 19. France Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 74
Table 20. Germany Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 76
Table 21. Germany Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 76
Table 22. Germany Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 76
Table 23. Spain Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 78
Table 24. Spain Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 78
Table 25. Spain Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 78
Table 26. Italy Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 80
Table 27. Italy Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 80
Table 28. Italy Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 80
Table 29. Russia Mobile Augmented Reality Market by Technology, 2015-2026, $ bn 82
Table 30. Russia Mobile Augmented Reality Market by Mobile Device, 2015-2026, $ bn 82
Table 31. Russia Mobile Augmented Reality Market by Industry Vertical, 2015-2026, $ bn 82
Table 32. Mobile Augmented Reality Market in Rest of Europe by Country, 2019-2026, $ bn 84
Table 33. Apple Inc.: Company Snapshot 89
Table 34. Apple Inc.: Business Segmentation 89
Table 35. Apple Inc.: Product Portfolio 90
Table 36. Apple Inc.: Revenue, 2016-2018, $ bn 90
Table 37. Apple Inc.: Recent Developments 90
Table 38. Risk Evaluation for Investing in Europe Market, 2019-2026 118
Table 39. Critical Success Factors and Key Takeaways 121