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Northeastern U.S. Digital Advertising Market by Platform, Ad Format, Industry Vertical, and State 2015-2026: Growth Opportunity and Business Strategy
  • Category:
    Public Sector
  • Published on:
    04 October, 2020
  • Pages:
    107
  • Formats:
    pdf excel cd
  • Report Code:
    PMR - 464759
  • Publisher:
    GMD
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Northeastern U.S. digital advertising market is expected to reach $41.21 billion by 2026, representing a 2019-2026 CAGR of 10.27%.
Highlighted with 17 tables and 48 figures, this 107-page report ?Northeastern U.S. Digital Advertising Market by Platform, Ad Format, Industry Vertical, and State 2015-2026: Growth Opportunity and Business Strategy? is based on a comprehensive research of the entire Northeastern U.S. digital advertising market and all its sub-segments through extensively detailed classifications. Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2015-2017, revenue estimates for 2018, and forecasts from 2019 till 2026. (Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
In-depth qualitative analyses include identification and investigation of the following aspects:
? Market Structure
? Growth Drivers
? Restraints and Challenges
? Emerging Product Trends & Market Opportunities
? Porter?s Fiver Forces
The trend and outlook of Northeastern U.S. market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Northeastern U.S. digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and State.

Based on platform, the Northeastern U.S. market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
? Mobile Ad (further divided into In-APP and Mobile Web by channel)
? Desktop Ad
? Digital TV and Others

Based on ad format, the Northeastern U.S. market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
? Digital Display Ad (further split into Programmatic Transactions and Non-programmatic Transactions by purchase method)
? Internet Paid Search
? Social Media
? Online Video
? Others

Based on industrial vertical, the Northeastern U.S. market is segmented into the following sub-markets with annual revenue for 2015-2026 (historical and forecast) included in each section.
? Media and Entertainment
? Consumer Goods & Retail Industry
? Banking, Financial Service & Insurance
? Telecommunication IT Sector
? Travel Industry
? Healthcare Sector
? Manufacturing & Supply Chain
? Transportation and Logistics
? Energy, Power, and Utilities
? Other Industries

Geographically, the following state markets are fully investigated:
? Connecticut
? Delaware
? Maine
? Maryland
? Massachusetts
? New Hampshire
? New Jersey
? New York
? Pennsylvania
? Rhode Island
? Vermont
? Washington, D.C.
Detailed analysis and 2015-2026 annual revenue are available for each state or region.
The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players.
Specifically, potential risks associated with investing in Northeastern U.S. digital advertising market are assayed quantitatively and qualitatively through GMD?s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
Key Players:
Alibaba
Amazon
Apple Inc.
Applovin Corporation
Baidu
Facebook Inc.
Google, Inc.
Microsoft Corporation
Nokia
Sina
Tencent
Twitter
Verizon
Yahoo! Inc.
(Please note: The report will be updated if necessary before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)

1 Introduction 5
1.1 Industry Definition and Research Scope 5
1.1.1 Industry Definition 5
1.1.2 Research Scope 6
1.2 Research Methodology 9
1.2.1 Overview of Market Research Methodology 9
1.2.2 Market Assumption 11
1.2.3 Secondary Data 11
1.2.4 Primary Data 11
1.2.5 Data Filtration and Model Design 13
1.2.6 Market Size/Share Estimation 14
1.2.7 Research Limitations 15
1.3 Executive Summary 16
2 Market Overview and Qualitative Analysis 19
2.1 Market Size and Forecast 19
2.2 Major Growth Drivers 20
2.3 Market Restraints and Challenges 23
2.4 Emerging Opportunities and Market Trends 27
2.5 Porter?s Fiver Forces Analysis 30
3 Segmentation of Northeastern U.S. Market by Platform 34
3.1 Market Overview by Platform 34
3.2 Northeastern U.S. Mobile Advertising Market 2015-2026 37
3.3 Northeastern U.S. Desktop Advertising Market 2015-2026 41
3.4 Northeastern U.S. Market of Digital Advertising via Other Digital Platforms 2015-2026 42
4 Segmentation of Northeastern U.S. Market by Ad Format 43
4.1 Market Overview by Ad Format 43
4.2 Northeastern U.S. Digital Display Ad Market 2015-2026 46
4.3 Northeastern U.S. Internet Paid Search Ad Market 2015-2026 48
4.4 Northeastern U.S. Social Media Ad Market 2015-2026 50
4.5 Northeastern U.S. Online Video Ad Market 2015-2026 52
4.6 Northeastern U.S. Market of Other Digital Ad Formats 2015-2026 54
5 Segmentation of Northeastern U.S. Market by Industry Vertical 56
5.1 Market Overview by Industry Vertical 56
5.2 Northeastern U.S. Digital Advertising Market for Media and Entertainment 2015-2026 59
5.3 Northeastern U.S. Digital Advertising Market for Consumer Goods & Retail Industry 2015-2026 61
5.4 Northeastern U.S. Digital Advertising Market for Banking, Financial Service & Insurance (BFSI) 2015-2026 62
5.5 Northeastern U.S. Digital Advertising Market for Telecommunication IT Sector 2015-2026 64
5.6 Northeastern U.S. Digital Advertising Market for Travel Industry 2015-2026 65
5.7 Northeastern U.S. Digital Advertising Market for Healthcare Sector 2015-2026 66
5.8 Northeastern U.S. Digital Advertising Market for Manufacturing & Supply Chain 2015-2026 67
5.9 Northeastern U.S. Digital Advertising Market for Transportation and Logistics 2015-2026 68
5.10 Northeastern U.S. Digital Advertising Market for Energy, Power, and Utilities 2015-2026 69
5.11 Northeastern U.S. Digital Advertising Market for Other Industries 2015-2026 70
6 Northeastern U.S. Market 2015-2026 by State 71
6.1 Overview of Northeastern U.S. Market 71
6.2 Connecticut 74
6.3 Delaware 75
6.4 Maryland 76
6.5 Massachusetts 77
6.6 New Hampshire 78
6.7 New Jersey 79
6.8 New York 80
6.9 Pennsylvania 81
6.10 Rhode Island 82
6.11 Vermont 83
6.12 Washington, D.C. 84
7 Competitive Landscape 85
7.1 Overview of Key Vendors 85
7.2 Company Profiles 89
Amazon 89
Apple Inc. 91
Applovin Corporation 92
Facebook Inc. 93
Google, Inc. 94
Microsoft Corporation 95
Nokia 96
Sina 97
Twitter 98
Verizon 99
Yahoo! Inc. 100
8 Investing in Northeastern U.S. Market: Risk Assessment and Management 101
8.1 Risk Evaluation of Northeastern U.S. Market 101
8.2 Critical Success Factors (CSFs) 104
RELATED REPORTS AND PRODUCTS 107
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Table 1. Snapshot of Northeastern U.S. Digital Advertising Market, 2019-2026 17
Table 2. Main Product Trends and Market Opportunities in Northeastern U.S. Digital Advertising Market 27
Table 3. Northeastern U.S. Digital Advertising Market by Platform, 2015-2026, $ bn 35
Table 4. Northeastern U.S. Mobile Advertising Market by Channel, 2015-2026, $ bn 38
Table 5. Net Revenue and Market Share of Global Top Mobile Ad Providers in 2019, $ bn and % of Total Revenue 39
Table 6. Northeastern U.S. Digital Advertising Market by Ad Format, 2015-2026, $ bn 44
Table 7. Northeastern U.S. Display Digital Ad Market by Purchase Method, 2015-2026, $ bn 47
Table 8. Northeastern U.S. Digital Advertising Market by Industry Vertical, 2015-2026, $ bn 57
Table 9. Northeastern U.S. Digital Advertising Market by State, 2015-2026, $ mn 73
Table 10. Net Digital Ad Revenues and Market Shares of Global Top Digital Ad Vendors in 2019, $ bn and % of Revenue 87
Table 11. Amazon: Company Snapshot 89
Table 12. Amazon: Business Segmentation 89
Table 13. Amazon: Product Portfolio 90
Table 14. Amazon: Revenue, 2016-2018, $ mn 90
Table 15. Amazon: Recent Developments 90
Table 16. Risk Evaluation for Investing in Northeastern U.S. Market, 2019-2026 102
Table 17. Critical Success Factors and Key Takeaways 105